How did McDonald’s become a new flashpoint in the Israel-Hamas war?

October 22, 2023
1 min read
A young Jordanian at McDonald's in Amman in 2004. (Jewel Samad/AFP/Getty Images)

The Washington Post: McDonald’s has become an unexpected focal point in the ongoing conflict between Israel and Hamas. The chain’s Israeli franchise, managed by Alonyal Limited, began offering free meals to Israeli soldiers and hospitals, eliciting strong reactions across the Middle East. McDonald’s outlets in other Middle Eastern countries quickly disassociated themselves from the Israeli franchise’s decision and started donating to Gaza in a show of solidarity with the Palestinians.

Following a devastating strike on a Gaza hospital, McDonald’s stores in Turkey, Lebanon, and Egypt were vandalized. The situation reflects the broader tensions in the region, harkening back to the days of Arab boycotts of American brands during moments of geopolitical unrest. McDonald’s, being a globally recognized American brand, has often been a symbolic target in such scenarios.

In Egypt, public opinion swayed further after social media influencers and talk show hosts weighed in. While some called for boycotts, others highlighted the economic repercussions of such actions on local employees and business owners.

The McDonald’s Corporation has responded by prioritizing the safety of its staff, but the controversy has led to a precarious situation for the fast-food giant, facing both regional boycotts and localized incidents of violence.

The entire article can be read at the link https://www.washingtonpost.com/world/2023/10/21/mideast-mcdonalds-israel-arab-world/

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