What Google’s antitrust trial means for your search habits

October 15, 2023
1 min read
Google. AP Photo | Peter Morgan

Associated Press: The ongoing U.S. antitrust trial against Google could have significant implications for consumers’ search habits and the broader tech industry. If the court rules that Google has been operating an illegal monopoly, the search engine could face measures designed to lessen its dominance. Such steps could include banning the lucrative default search agreements Google has with companies like Apple, which could, in turn, affect the pricing of popular devices. Experts suggest that smartphones and web browsers might be required to offer a choice of different search engines during setup. However, existing data from Europe suggests that most users would still opt for Google.

The case against Google largely focuses on its annual payments, estimated between $15 to $20 billion to Apple alone, to secure its default search engine position. The trial could also lead to more sweeping changes in the tech industry if the court rules that all default settings are anti-competitive. This could affect not just Google but also other tech giants like Apple, potentially forcing them to offer alternative services on their platforms.

The entire article can be read at the link https://apnews.com/article/google-antitrust-trial-search-stakes-ca64c61cb8f184346d812c7746ce2905

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